On the campaign trail

Dog Rescue

In support of The Pedigree® Adoption Drive, Pedigree® is proud to announce its sponsorship of ‘Dog Rescue’, a new 6-part series for ITV1, will give an in depth insight into the work involved in helping homeless dogs.

Find out more about the programme >

The Big Walk

On Sunday 6 January Neil Morrissey helped to launch The Pedigree Adoption Drive with The Big Walk through Battersea Park. You can read about it and watch the video here >

Our next big event will be when we take The Pedigree Adoption Drive to Crufts in March 2008.

Crufts is the World’s Greatest Dog Show and Pedigree is proud to be its Principal Supporter. Tickets are now on sale for the 2008 show.

Buy tickets>

Meanwhile, along with our supporters, we’ve been working hard to get the maximum publicity for this great cause. Here are a few of the highlights from the campaign so far.